Growth
Kilwins against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kilwins's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 11 | Kilwins | +6.0% |
Share of tracked category spend, indexed
Store footprint
Store map
174 tracked Kilwins locations across 29 US states and DC. Florida, Michigan, and North Carolina hold 41% of them.
Tracked stores by state
- Florida 38
- Michigan 18
- North Carolina 16
- Georgia 13
- Illinois 13
- Texas 10
- South Carolina 8
- Pennsylvania 7
- New York 5
- Virginia 5
- Colorado 4
- Tennessee 4
- Alabama 3
- Indiana 3
- Wisconsin 3
- Arkansas 2
- District of Columbia 2
- Louisiana 2
- Massachusetts 2
- Maryland 2
- Missouri 2
- New Jersey 2
- Ohio 2
- Rhode Island 2
- Connecticut 1
- Delaware 1
- Kentucky 1
- Mississippi 1
- New Hampshire 1
- Oklahoma 1
Customer overlap
Who shops at Kilwins
Tracked chains Kilwins customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Publix
100
Parris Island Marine Corps
80
Fishcamp on 11th Street
64
Naval Academy Club
61
Parris Island MCRD Commissary
56
Annapolis NAS Commissary
41
Grayco Hardware & Home
39
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