Growth
The Big Dipper against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Big Dipper's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked The Big Dipper locations across 8 US states. New Jersey, Wisconsin, and Arkansas hold 50% of them.
Tracked stores by state
- New Jersey 2
- Wisconsin 2
- Arkansas 1
- Connecticut 1
- Illinois 1
- Michigan 1
- New York 1
- Washington 1
Customer overlap
Who shops at The Big Dipper
Tracked chains The Big Dipper customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
LaBonne's Markets
100
Hometown Pizza Of Prospect
86
USA Express Mart
81
Haven Pizzeria Napoletana
48
Anna's Prospect Apizza
47
Luna Woodfired Pizza
42
The RoadRunners Gas Station and Convenience Store
37
Witt's Piggly Wiggly Ace Hardware
36
Naugatuck
34
Town Line Liquor
33
More trends