Growth
Scoops against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Scoops's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 31 | Scoops | +2.7% |
Share of tracked category spend, indexed
Store footprint
Store map
82 tracked Scoops locations across 29 US states. Georgia, Florida, and New York hold 32% of them.
Tracked stores by state
- Georgia 10
- Florida 8
- New York 8
- California 6
- Indiana 5
- Michigan 4
- North Carolina 4
- South Carolina 4
- Minnesota 3
- Pennsylvania 3
- Texas 3
- Wisconsin 3
- Idaho 2
- New Jersey 2
- Ohio 2
- Virginia 2
- Arkansas 1
- Colorado 1
- Delaware 1
- Iowa 1
- Illinois 1
- Massachusetts 1
- Maryland 1
- Missouri 1
- Montana 1
- New Mexico 1
- Rhode Island 1
- Tennessee 1
- West Virginia 1
Customer overlap
Who shops at Scoops
Tracked chains Scoops customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Boulder Oil Co
100
Soupley's Wine & Spirits
87
Riverside Kwik Stop
78
McDowell and Walker
75
Whiting Field Gym
74
Tony's of North Beach
71
Mirabito
68
Stripling's General Store
65
Magro's
64
Gas And Scrub
49
More trends