Trends · data through September 2026

Retail & consumer trends in Victoria, TX

Iceflower tracks 464 stores from 371 retail and consumer chains in Victoria, TX. Shell grew fastest over the last year, ahead of Chick-fil-A and O'Reilly Auto Parts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
371
Tracked stores
464
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Shell and Chick-fil-A sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Shell - +18.1%
2 Chick-fil-A ▲1 +11.0%
3 O'Reilly Auto Parts - +10.2%
4 7-Eleven - +9.5%
5 Burger King ▲1 +8.2%
6 Church's Chicken - +7.0%
7 Speedy Stop - +5.7%
8 Dollar General - +4.7%
9 McDonald's ▲1 +4.6%
10 Dollar Tree - +1.2%
11 Sonic Drive-In - -0.7%
12 Whataburger ▼1 -3.9%
13 Walgreens ▼1 -8.5%
14 Domino's Pizza - -8.9%
15 Discount Tire - -9.5%

Store footprint

Store map

464 tracked store locations in Victoria, TX, colored by category group. The top 5 chains by store count run 40 of the 464 stores (9%); 327 of the 371 tracked chains have a single store here. 9% of the tracked stores here are in health & beauty, against 17% across Texas.

Top tracked chains by store count

More trends

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