Growth
The Exchange against its category
The biggest tracked US collectibles & hobby chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Exchange's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | BoxLunch | +1.8% |
| 2 | Warhammer | -0.7% |
| 3 | HobbyTown | -1.8% |
| 4 | Disney Store | +17.3% |
| 5 | The Exchange | 0.0% |
| 6 | Newbury Comics | +11.9% |
| 7 | Vintage Stock | +14.7% |
| 8 | Game Haven | - |
| 9 | Coliseum of Comics | +12.0% |
| 10 | MINI | -56.5% |
Share of tracked category spend, indexed
Store footprint
Store map
41 tracked The Exchange locations across 16 US states and DC. Ohio, Pennsylvania, and Illinois hold 61% of them.
Tracked stores by state
- Ohio 16
- Pennsylvania 6
- Illinois 3
- Indiana 2
- Texas 2
- Colorado 1
- District of Columbia 1
- Georgia 1
- Michigan 1
- Minnesota 1
- Nebraska 1
- New Hampshire 1
- New Jersey 1
- New York 1
- Utah 1
- Vermont 1
- Washington 1
Customer overlap
Who shops at The Exchange
Tracked chains The Exchange customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
West Point Commissary
100
Giant Eagle
89
GetGo
55
Attic Record Store Inc
36
New Dimension Comics
34
Marc's
33
Country Fair
32
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