Growth
Versona against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Versona's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Express | +9.2% |
| 2 | Aritzia | - |
| 3 | Altar'd State | +17.1% |
| 4 | J.Crew | +7.6% |
| 5 | Torrid | -16.7% |
| 6 | Banana Republic | +0.1% |
| 7 | David's Bridal | -4.0% |
| 8 | Palmetto Moon | +15.9% |
| 9 | Madewell | -1.3% |
| 10 | Vineyard Vines | +6.7% |
| 15 | Versona | +4.7% |
Share of tracked category spend, indexed
Store footprint
Store map
99 tracked Versona locations across 24 US states. Texas, Florida, and Georgia hold 35% of them.
Tracked stores by state
- Texas 18
- Florida 9
- Georgia 8
- North Carolina 8
- South Carolina 6
- Louisiana 5
- Ohio 5
- Pennsylvania 5
- Kentucky 4
- Oklahoma 4
- Arkansas 3
- Tennessee 3
- Virginia 3
- Alabama 2
- Illinois 2
- Indiana 2
- Kansas 2
- Michigan 2
- Missouri 2
- Mississippi 2
- Maryland 1
- New Mexico 1
- New York 1
- West Virginia 1
Customer overlap
Who shops at Versona
Tracked chains Versona customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends