Growth
Melrose Family Fashions against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Melrose Family Fashions's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Old Navy | -1.8% |
| 2 | Rainbow Shops | +2.9% |
| 3 | Uniqlo | - |
| 4 | Levi's | -3.8% |
| 5 | Gap | +10.2% |
| 6 | Shoe Dept. | -6.5% |
| 7 | Cato Fashions | -0.8% |
| 8 | Citi Trends | +1.4% |
| 9 | K&G Fashion Superstore | -0.1% |
| 10 | Tommy Hilfiger | -4.9% |
| 18 | Melrose Family Fashions | +5.4% |
Share of tracked category spend, indexed
Store footprint
Store map
81 tracked Melrose Family Fashions locations across 5 US states. Texas, Arizona, and California hold 95% of them.
Tracked stores by state
- Texas 70
- Arizona 4
- California 3
- New Mexico 3
- Alabama 1
Customer overlap
Who shops at Melrose Family Fashions
Tracked chains Melrose Family Fashions customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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