Trends · data through September 2026

Grocery & Convenience trends in Napa, CA

Iceflower tracks 72 stores from 64 grocery & convenience chains in Napa, CA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
64
Tracked stores
72
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 Safeway - -4.1%
  • Liquor Store
  • Supermarkets
  • Other grocery stores
  • Corner Stores & Bodegas
  • Hispanic Supermarkets
  • Food & Beverage Store
  • Upscale & Natural Grocers
  • Other categories

Store footprint

Store map

72 tracked store locations in Napa, CA, colored by category. The top 5 chains by store count run 11 of the 72 stores (15%); 57 of the 64 tracked chains have a single store here. 24% of the tracked grocery & convenience stores here are supermarkets, against 17% across California.

  • Liquor Store (21)
  • Supermarkets (17)
  • Other grocery stores (7)
  • Corner Stores & Bodegas (6)
  • Hispanic Supermarkets (6)
  • Food & Beverage Store (4)
  • Upscale & Natural Grocers (3)
  • Other categories

Top tracked chains by store count

  • 1 Safeway 3
  • 2 Raley's 2
  • 3 Lucky Supermarkets 2
  • 4 Grocery Outlet 2
  • 5 Lola's Market 2
  • 6 Napastak 2
  • 7 Ranch Market 2
  • 8 Pope Valley Market 1
  • 9 First Bottle Wines 1
  • 10 ABC Tree Farms 1
  • 11 Back Room Wines 1
  • 12 Papa Lou's Wine & Spirits 1
  • 13 College Market 1
  • 14 Rutherford Hill Winery 1
  • 15 Rancho Gordo 1
  • 16 The Food Mill 1
  • 17 Acres Home & Garden 1
  • 18 Cook 1
  • 19 Fairview Market & Deli 1
  • 20 Bounty Hunter Rare Wine Warehouse 1
  • 21 Napa Wine & Spirits 1
  • 22 Oxbow Cheese & Wine Merchant 1
  • 23 Caps N Cork 1
  • 24 Napa Fermentation Supplies 1
  • 25 Compline Wine Shop 1
  • 26 Last Bubbles 1
  • 27 Fatted Calf 1
  • 28 Napa Valley Distillery 1
  • 29 Napa Valley Olive Oil-Napa Store 1
  • 30 Picayune Cellars 1
  • 31 Marshall's Farm Honey 1
  • 32 Outer Space Wines 1
  • 33 Downtown Napa 1
  • 34 Saetern Strawberries 1
  • 35 Soda Canyon Store 1
  • 36 Costco 1
  • 37 Trader Joe's 1
  • 38 Whole Foods Market 1
  • 39 Browns Valley Market 1
  • 40 Cal Mart 1
  • 41 Sunshine Foods 1
  • 42 Azteca Market 1
  • 43 La Morenita Market 1
  • 44 Mi Familia Market 1
  • 45 Lawler's Liquors 1
  • 46 Economy Market 1
  • 47 Valley Liquors 1
  • 48 Val's Liquors 1
  • 49 Oakville Grocery 1
  • 50 Pueblo Market 1

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