Growth
El Rancho Grande against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Rancho Grande's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 28 | El Rancho Grande | -2.8% |
Share of tracked category spend, indexed
Store footprint
Store map
43 tracked El Rancho Grande locations across 17 US states. Ohio, Texas, and California hold 53% of them.
Tracked stores by state
- Ohio 12
- Texas 6
- California 5
- Alabama 2
- Florida 2
- Illinois 2
- Tennessee 2
- Utah 2
- West Virginia 2
- Iowa 1
- Indiana 1
- Kentucky 1
- Michigan 1
- Oklahoma 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
Customer overlap
Who shops at El Rancho Grande
Tracked chains El Rancho Grande customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Redland Grocery
100
Dorothy Lane Market
80
Kroger
64
Z-Tec
62
Farmers Feed Service, Inc
52
Bennett's Publical Family Sports Grill
50
Silver Spring House Restaurant
49
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