Growth
Thai Kitchen against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Kitchen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
| 15 | Thai Kitchen | -5.1% |
Share of tracked category spend, indexed
Store footprint
Store map
54 tracked Thai Kitchen locations across 27 US states. California, Texas, and Missouri hold 43% of them.
Tracked stores by state
Customer overlap
Who shops at Thai Kitchen
Tracked chains Thai Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Barrie's Ski and Sports
100
Sandbaggers Bar & Grill
86
The Soda Barn
85
El Herradero
78
Cafe Tuscano
78
Goody's Deli
77
Double Shot Coffee Drive Through Chubbuck
73
Palate Neighborhood Bistro
72
Family Medical Clinic of Chubbuck
71
Himalayan Flavor
66
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