Growth
Thai Kitchen against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Kitchen's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Thai Kitchen locations across 15 US states.
Tracked stores by state
- California 4
- Michigan 3
- Missouri 2
- New Jersey 2
- Arizona 1
- Colorado 1
- Florida 1
- Georgia 1
- Iowa 1
- Indiana 1
- New Mexico 1
- Ohio 1
- Texas 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Thai Kitchen
Tracked chains Thai Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sportsman's Discount Liquor
100
H
Hover Crossing Wine and Spirits
79
A
Aunt Alice's Kitchen
78
L
Las Palmeras Express
75
L
Longmont Packing
66
W
Wyatt's Wet Goods
64
Wyatt's Wet Goods
64
V
Vino Cellars Wine & Spirits
63
Q
Quick Liquors
54
F
Four Paws & Co.
52
L
La Mariposa Restaurant Taqueria
51
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