Growth
Broulim's against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Broulim's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
| 77 | Broulim's | +12.2% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Broulim's locations across 2 US states. Idaho holds 80% of them.
Customer overlap
Who shops at Broulim's
Tracked chains Broulim's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Ron's Tire Factory
100
Hard Times Truck Stop
97
Pick Me Up Drinks
80
Falls Plumbing Supply Inc
75
Teton Toyota
74
Marshall's Tile
68
Idaho Falls Community Hospital
67
Guns N Gear
67
Maverik
67
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