Growth
Harmons against its category
The biggest tracked US upscale & natural grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Harmons's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Trader Joe's | +3.6% |
| 2 | Wegmans | -2.1% |
| 3 | Whole Foods Market | -1.0% |
| 4 | Sprouts Farmers Market | +1.1% |
| 5 | The Fresh Market | -4.2% |
| 6 | Natural Grocers | -0.2% |
| 7 | Fresh Thyme Market | -10.0% |
| 8 | Harmons | -0.5% |
| 9 | Heinen's | -2.2% |
| 10 | Sendik's | -0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Harmons locations across 1 US state. All of them are in Utah.
Tracked stores by state
- Utah 16
Customer overlap
Who shops at Harmons
Tracked chains Harmons customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Maverik
56
Macey's
55
Harmons Gas
51
Harmons Pharmacy
42
Holiday Oil
39
Harmon's Brickyard
30
Peterson's Fresh Market
27
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