Growth
Express Factory Outlet against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Express Factory Outlet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Express | +9.2% |
| 2 | Aritzia | - |
| 3 | Altar'd State | +17.1% |
| 4 | J.Crew | +7.6% |
| 5 | Torrid | -16.7% |
| 6 | Banana Republic | +0.1% |
| 7 | David's Bridal | -4.0% |
| 8 | Palmetto Moon | +15.9% |
| 9 | Madewell | -1.3% |
| 10 | Vineyard Vines | +6.7% |
| 13 | Express Factory Outlet | +9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
109 tracked Express Factory Outlet locations across 34 US states. Texas, California, and Pennsylvania hold 27% of them.
Tracked stores by state
- Texas 11
- California 10
- Pennsylvania 8
- Illinois 7
- New York 7
- Florida 6
- New Jersey 6
- Georgia 5
- Michigan 5
- Indiana 4
- Maryland 4
- Massachusetts 3
- North Carolina 3
- Ohio 3
- Arkansas 2
- Colorado 2
- Connecticut 2
- Iowa 2
- Louisiana 2
- Missouri 2
- Virginia 2
- Alabama 1
- Delaware 1
- Kansas 1
- Kentucky 1
- Maine 1
- Nebraska 1
- New Hampshire 1
- Nevada 1
- Oklahoma 1
- Oregon 1
- Tennessee 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Express Factory Outlet
Tracked chains Express Factory Outlet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends