Trends · data through August 2026

Vitamin Stores in the United States

Iceflower tracks 1,633 stores from 256 vitamin stores chains in the United States. Trek CBD grew fastest over the last year, ahead of Nutrishop and Extreme Nutrition.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
256
Tracked stores
1,633
Consumer panel
130M+

Growth ranking

Fastest-growing tracked vitamin stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Trek CBD and Nutrishop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Trek CBD ▲5 +15.9%
2 N Nutrishop logo Nutrishop ▲3 +15.5%
3 E Extreme Nutrition ▲1 +13.5%
4 S Southern Nutrition logo Southern Nutrition - +13.2%
5 D Discount Nutrition Superstore ▲2 +9.2%
6 B Bucked Up logo Bucked Up ▲2 +7.7%
7 V Vitamin World - +5.0%
8 S Supplement Superstores ▲2 +4.3%
9 M Maximus Nutrition - +2.6%
10 P Pro Body Warehouse logo Pro Body Warehouse ▼1 +2.2%
11 F Fruitful Yield logo Fruitful Yield - +0.7%
12 T The Vitamin Shoppe logo The Vitamin Shoppe - -0.2%
13 W Wholesale Nutrition Center - -2.4%
14 G GNC logo GNC - -2.8%
15 N Nutrition Faktory ▲1 -3.8%
  • GNC
  • The Vitamin Shoppe
  • 5 Star Nutrition
  • Mi Tienda Latina
  • Customedica Pharmacy
  • Good Nutrition
  • Bucked Up
  • Other tracked chains

Store footprint

Store map

1,633 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • GNC (672)
  • The Vitamin Shoppe (553)
  • 5 Star Nutrition (18)
  • Mi Tienda Latina (2)
  • Customedica Pharmacy (2)
  • Good Nutrition (6)
  • Bucked Up (5)
  • Other tracked chains

Top tracked chains by store count

  • 1 G GNC logo GNC 672
  • 2 T The Vitamin Shoppe logo The Vitamin Shoppe 553
  • 3 5 5 Star Nutrition logo 5 Star Nutrition 18
  • 4 E Earthbar logo Earthbar 15
  • 5 F Fruitful Yield logo Fruitful Yield 11
  • 6 Y Your CBD Store 10
  • 7 S Supplement Superstores 9
  • 8 N Nutrishop logo Nutrishop 9
  • 9 E Elite Nutrition 7
  • 10 N Nutrition Faktory 6
  • 11 G Good Nutrition 6
  • 12 M Max Nutrition 5
  • 13 B Bucked Up logo Bucked Up 5
  • 14 N Next Level Sports Nutrition 4
  • 15 P Pro Body Warehouse logo Pro Body Warehouse 4
  • 16 S Southern Nutrition logo Southern Nutrition 4
  • 17 T Trek CBD 4
  • 18 S Supplement Giant 4
  • 19 A Athletes' Nutrition - San Diego 4
  • 20 D Discount Nutrition Superstore 4
  • 21 N Nutrition Depot 3
  • 22 E Extreme Nutrition 3
  • 23 J Jersey Shore Supplements 3
  • 24 S Supreme Nutrition 3
  • 25 V Vitamin World 3
  • 26 W Wholesale Nutrition Center 3
  • 27 S SupZilla 3
  • 28 T Total Nutrition 3
  • 29 J Jax Nutrition logo Jax Nutrition 3
  • 30 M Maximus Nutrition 3
  • 31 B Bell Family Dispensary 2
  • 32 C Chancy Drugs logo Chancy Drugs 2
  • 33 F Fit Pharm Nutrition 2
  • 34 H Health Kick 2
  • 35 M Max Muscle Nutrition 2
  • 36 U Ultimate Sport Nutrition 2
  • 37 S Supplement Warehouse logo Supplement Warehouse 2
  • 38 M Maxfit Sports Nutrition 2
  • 39 H Herbalife Nutrition 2
  • 40 C Colorado Discount Nutrition 2
  • 41 J Jacked Nutrition logo Jacked Nutrition 2
  • 42 D DS Sports Nutrition 2
  • 43 N Nutrition Nation 2
  • 44 P Pure Nutrition 2
  • 45 G Garner's Natural Life 2
  • 46 T The B12 Store 2
  • 47 N Natural Health 2
  • 48 C Camden Pharmacy 2
  • 49 N Nutrimart Chula Vista 2
  • 50 T The Well Nutrition 2

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