Growth
Earthbar against its category
The biggest tracked US vitamin stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Earthbar's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
GNC
|
-2.8% |
| 2 |
T
The Vitamin Shoppe
|
-0.2% |
| 3 |
5
5 Star Nutrition
|
- |
| 4 | M Mi Tienda Latina | -8.0% |
| 5 |
C
Customedica Pharmacy
|
- |
| 6 | G Good Nutrition | -19.9% |
| 7 |
B
Bucked Up
|
+7.7% |
| 8 | N Next Level Sports Nutrition | -4.3% |
| 9 | S Supplement Superstores | +4.3% |
| 10 |
F
Fruitful Yield
|
+0.7% |
| 25 |
E
Earthbar
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Earthbar locations across 2 US states.
Tracked stores by state
- California 13
- New York 2
Customer overlap
Who shops at Earthbar
Tracked chains Earthbar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Equinox
100
Equinox
100
W
Wilshire
33
D
Dialog Cafe
9
Dialog Cafe
9
B
Berkeley Bowl
8
N
NY Grill and Deli
7
L
Luke's Local
7
S
Sunset Tower Hotel
7
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