Growth
Fruitful Yield against its category
The biggest tracked US vitamins & supplements by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fruitful Yield's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | GNC | -3.6% |
| 2 | The Vitamin Shoppe | +4.1% |
| 3 | One Stop Nutrition | +6.4% |
| 4 | Fruitful Yield | +7.0% |
| 5 | Nutrishop | +0.1% |
| 6 | Nutrition World | +0.6% |
| 7 | Bucked Up | -0.7% |
| 8 | Supplement Superstores | -4.3% |
| 9 | Killeen Nutritional Center | +17.5% |
| 10 | Next Level Sports Nutrition | -10.8% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Fruitful Yield locations across 1 US state. All of them are in Illinois.
Tracked stores by state
- Illinois 11
Customer overlap
Who shops at Fruitful Yield
Tracked chains Fruitful Yield customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Jewel-Osco
100
Prairie Food Co-op
93
Pete's Fresh Market
55
Mariano's
50
Wet Nose
48
Ream's Meat Market
41
Rustic Road Farm
37
DuPage Medical Group
35
Franks Freshway Market
34
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