Trends · data through September 2026

Parks in Texas

Iceflower tracks 566 stores from 524 park chains in Texas. Splash Kingdom grew fastest over the last year, ahead of Northpark and Highland Park.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
524
Tracked stores
566
Consumer panel
130M+

Growth ranking

Fastest-growing tracked park chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Splash Kingdom and Northpark sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Splash Kingdom ▲1 +17.1%
2 Northpark - +11.2%
3 Highland Park ▲1 +8.0%
4 Spring Creek Park ▼1 +0.1%
5 Park Place - -1.4%
6 Memorial Park ▲1 -2.3%
7 Northwest Park ▼2 -35.6%
8 Heritage Park - -37.2%
  • Kalahari Resorts
  • Six Flags Fiesta Texas
  • Schlitterbahn
  • Deer Park
  • Northpark
  • Splashway Waterpark
  • Epic Waters
  • Other tracked chains

Store footprint

Store map

566 tracked store locations in Texas. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 20 of the 566 stores (4%); 497 of the 524 tracked chains have a single store here. 7% of the tracked leisure & travel stores here are parks, the same share as across the United States.

  • Kalahari Resorts (1)
  • Six Flags Fiesta Texas (1)
  • Schlitterbahn (2)
  • Deer Park (1)
  • Northpark (4)
  • Splashway Waterpark (1)
  • Epic Waters (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Heritage Park 6
  • 2 Northpark 4
  • 3 Park Place 4
  • 4 Spring Creek Park 3
  • 5 Memorial Park 3
  • 6 Independence Park 3
  • 7 Splash Kingdom 3
  • 8 Highland Park 3
  • 9 City Park 3
  • 10 Northwest Park 3
  • 11 Shapers 2
  • 12 Central Park 2
  • 13 Freedom Park 2
  • 14 Neighborhood Park 2
  • 15 Hemisfair Park 2
  • 16 Garner State Park 2
  • 17 Longhorn Cavern State Park 2
  • 18 Gateway Park 2
  • 19 University Park 2
  • 20 Forest Park 2
  • 21 The Light Park 2
  • 22 Schlitterbahn 2
  • 23 Corpus Christi 2
  • 24 The Post Oak 2
  • 25 Valley View Park 2
  • 26 Bellaire Park 2
  • 27 Olmos Park 1
  • 28 Padre Island 1
  • 29 BearX Daycation Resort 1
  • 30 Cherokee Trace Wildlife Park 1
  • 31 Maverick Plaza 1
  • 32 River Park West 1
  • 33 Festival Park 1
  • 34 Johnson City Park 1
  • 35 Grand Mission Park 1
  • 36 Cullen Park 1
  • 37 Captain Falcon Park 1
  • 38 Palm View RV Park 1
  • 39 Fort Bend MUD 124 Recreation Park 1
  • 40 Cypress Station 1
  • 41 Bissonnet Park 1
  • 42 Shadow Creek Park 1
  • 43 Starcke Park 1
  • 44 Watauga Park 1
  • 45 Salado Creek Greenway Willow Springs Trailhead 1
  • 46 Bandera Co. Park 1
  • 47 Tails 'N Trails Dog Park 1
  • 48 Deer Park CCTS 1
  • 49 Tidwell Park 1
  • 50 The Cove at The Lakefront 1

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