Growth
Happy Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 73 | Happy Donuts | +14.5% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked Happy Donuts locations across 6 US states. California, Texas, and Washington hold 93% of them.
Tracked stores by state
- California 19
- Texas 17
- Washington 3
- Arkansas 1
- Louisiana 1
- Ohio 1
Customer overlap
Who shops at Happy Donuts
Tracked chains Happy Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Coyote Valley Convenience Store
100
Pohley's Market
68
Browns Corner
56
Papa's Pizza Cafe
54
Dahlia & Sage Community Market
51
Ukiah Natural Foods Co-op
50
Ritter Lumber Company
49
101 Market and Deli
47
Oliver's Market
46
Thrif-Tee Food Center
43
More trends