Growth
Yum Yum Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yum Yum Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 19 | Yum Yum Donuts | -3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
103 tracked Yum Yum Donuts locations across 2 US states. California holds 99% of them.
Tracked stores by state
- California 102
- Michigan 1
Customer overlap
Who shops at Yum Yum Donuts
Tracked chains Yum Yum Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
ampm
91
Food 4 Less
80
Ralphs
67
Vons
56
Manolo Farmers Market
53
Carnival Supermarket
52
California DMV
46
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