Growth
Yum Yum Donuts against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yum Yum Donuts's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
| 27 |
Y
Yum Yum Donuts
|
+4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
75 tracked Yum Yum Donuts locations across 1 US state.
Tracked stores by state
- California 75
Customer overlap
Who shops at Yum Yum Donuts
Tracked chains Yum Yum Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Manolo Farmers Market
57
C
Carnival Supermarket
56
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