Growth
Vivian Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vivian Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Regal Nails
|
-5.6% |
| 2 | P Pro Nails | -5.3% |
| 3 | H Happy Nails | -2.3% |
| 4 | V VIP Nails | -3.3% |
| 5 | L Lovely Nails | -3.4% |
| 6 |
S
Star Nails
|
-1.5% |
| 7 |
A
Anthony Vince' Nail Spa
|
-8.8% |
| 8 | L Luxury Nails | -0.9% |
| 9 | L Lee Nails | -5.6% |
| 10 | T Top Nails | -3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Vivian Nails locations across 10 US states.
Tracked stores by state
- Florida 2
- Arizona 1
- Connecticut 1
- Maryland 1
- Michigan 1
- New Mexico 1
- Virginia 1
- Washington 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Vivian Nails
Tracked chains Vivian Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Marcus South Shore Cinema
52
Marcus South Shore Cinema
52
5
5 Star Beauty
47
M
MGM National Harbor
43
MGM National Harbor
43
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