Trends · data through July 2026

Retail & consumer trends in Milton Keynes

Iceflower tracks 1,212 stores from 868 retail and consumer chains in Milton Keynes. Lidl grew fastest over the last year, ahead of BP and WHSmith.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
868
Tracked stores
1,212
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Lidl and BP sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Lidl logo Lidl ▲1 +17.7%
2 B BP logo BP ▲2 +12.3%
3 W WHSmith logo WHSmith ▲2 +8.3%
4 W Waitrose & Partners logo Waitrose & Partners ▲1 +8.2%
5 A ALDI logo ALDI - +7.3%
6 H Holland & Barrett ▲2 +6.7%
7 S Shell logo Shell ▲2 +6.7%
8 M M&S Simply Food logo M&S Simply Food - +6.6%
9 S Starbucks logo Starbucks ▲2 +5.9%
10 C Costa Coffee logo Costa Coffee ▲1 +5.2%
11 S Screwfix logo Screwfix ▲1 +5.2%
12 B Boots logo Boots ▲1 +3.7%
13 A Argos - +2.2%
14 K KFC logo KFC - +2.1%
15 C Card Factory - +1.8%

Store footprint

Store map

1,212 tracked store locations in Milton Keynes, colored by category group.

Top tracked chains by store count

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