Trends · data through September 2026

Sandwich & Sub Shops in Milwaukee-Waukesha, WI

Iceflower tracks 257 stores from 45 sandwich & sub shops in Milwaukee-Waukesha, WI. Jersey Mike's Subs grew fastest over the last year, ahead of Firehouse Subs and Subway.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
45
Tracked stores
257
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sandwich & sub shops

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Jersey Mike's Subs and Firehouse Subs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J Jersey Mike's Subs logo Jersey Mike's Subs - +18.2%
2 F Firehouse Subs logo Firehouse Subs ▲1 +14.1%
3 S Subway logo Subway - +9.2%
4 C Cousins Subs logo Cousins Subs - +1.6%
5 J Jimmy John's logo Jimmy John's - -1.2%
6 A Arby's logo Arby's - -4.4%
7 P Potbelly Sandwich Shop logo Potbelly Sandwich Shop ▲1 -4.4%
8 T The Chocolate Factory ▼2 -73.2%
  • Cousins Subs
  • Jimmy John's
  • Subway
  • Arby's
  • Jersey Mike's Subs
  • Potbelly Sandwich Shop
  • Firehouse Subs
  • Other tracked chains

Store footprint

Store map

257 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted.

  • Cousins Subs (69)
  • Jimmy John's (32)
  • Subway (63)
  • Arby's (15)
  • Jersey Mike's Subs (16)
  • Potbelly Sandwich Shop (6)
  • Firehouse Subs (9)
  • Other tracked chains

Top tracked chains by store count

More trends

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