Trends · data through September 2026

Food & Drink trends in Leicester

Iceflower tracks 1,219 stores from 957 food & drink chains in Leicester. Zizzi grew fastest over the last year, ahead of Milners Bakery and Birds Bakery.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
957
Tracked stores
1,219
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Zizzi and Milners Bakery sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Z Zizzi logo Zizzi ▲1 +16.6%
2 M Milners Bakery ▲1 +13.0%
3 B Birds Bakery logo Birds Bakery ▲1 +11.7%
4 E Everards Brewery logo Everards Brewery ▲3 +6.3%
5 C Costa Coffee logo Costa Coffee - +0.1%
6 S Subway logo Subway - -2.4%
7 R Red Lion ▲1 -2.5%
8 G Greggs logo Greggs - -5.4%
9 M McDonald's logo McDonald's - -5.7%
10 D Domino's Pizza logo Domino's Pizza ▲1 -8.9%
11 C Caffè Nero logo Caffè Nero ▲1 -11.1%
12 K KFC logo KFC - -15.8%
13 T The Cherry Tree ▼2 -20.2%
14 P Pizza Hut logo Pizza Hut ▼1 -22.0%
15 T The Black Horse ▼1 -29.8%

Store footprint

Store map

1,219 tracked store locations in Leicester, colored by category.

Top tracked chains by store count

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