Chain · United Kingdom · data through September 2026

S Suit Direct logo Suit Direct

Iceflower tracks 18 Suit Direct stores across 9 of the UK's 12 regions and nations. It ranks #4 of 81 tracked UK men's apparel chains by card spend. Its share of tracked category spend moved -15.7% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
18
Regions
9
Category
Men's Apparel
Category rank
#4

Growth

Suit Direct against its category

The biggest tracked UK men's apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Suit Direct's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 M Moss Bros. logo Moss Bros. -1.7%
2 S Slater Menswear logo Slater Menswear +4.7%
3 C Charles Tyrwhitt logo Charles Tyrwhitt +6.5%
4 S Suit Direct logo Suit Direct -15.7%
5 A Aspecto Sheffield +13.3%
6 L Lacoste logo Lacoste +9.8%
7 H HYPESTORE +5.1%
8 S Skopes logo Skopes -13.4%
9 S Suitsupply logo Suitsupply -
10 J JACK & JONES logo JACK & JONES +6.9%

Share of tracked category spend, indexed

100 63.6 2024 Q4 2026 Q3

Store footprint

Store map

18 tracked Suit Direct locations across 9 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 4
  • South West 4
  • East Midlands 2
  • North East 2
  • Yorkshire and The Humber 2
  • East of England 1
  • London 1
  • North West 1
  • Wales 1

Customer overlap

Who shops at Suit Direct

Tracked chains Suit Direct customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

P Proper Job logo Proper Job 100
A Asda MCE 83
I IKEA logo IKEA 28
A Asda logo Asda 25
A ALDI logo ALDI 22
T Tesco logo Tesco 16
L Lidl logo Lidl 14

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