Trends · data through September 2026

Retail trends in Burton upon Trent

Iceflower tracks 96 stores from 79 retail chains in Burton upon Trent. WHSmith grew fastest over the last year, ahead of Card Factory and B&M Stores.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
79
Tracked stores
96
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. WHSmith and Card Factory sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W WHSmith logo WHSmith ▲1 +17.4%
2 C Card Factory logo Card Factory - -6.1%
3 B B&M Stores logo B&M Stores - -19.2%
4 T Toolstation UK logo Toolstation UK - -20.0%
5 S Screwfix logo Screwfix ▼1 -33.0%
  • Hardware Store
  • Gift Shop
  • Retail Location
  • Home Improvement Center
  • Discount Off-Price Stores
  • Pet Store
  • Bookstore
  • Other categories

Store footprint

Store map

96 tracked store locations in Burton upon Trent, colored by category.

  • Hardware Store (11)
  • Gift Shop (7)
  • Retail Location (7)
  • Home Improvement Center (7)
  • Discount Off-Price Stores (6)
  • Pet Store (6)
  • Bookstore (5)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →