Growth
Daily Thread against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Daily Thread's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Old Navy
|
-2.0% |
| 2 |
R
Rainbow Shops
|
+2.3% |
| 3 |
U
Uniqlo
|
- |
| 4 |
L
Levi's
|
-3.2% |
| 5 |
G
Gap
|
+11.6% |
| 6 |
S
Shoe Dept.
|
-6.6% |
| 7 |
C
Cato Fashions
|
-0.2% |
| 8 |
C
Citi Trends
|
+1.1% |
| 9 |
K
K&G Fashion Superstore
|
+1.1% |
| 10 |
T
Tommy Hilfiger
|
-5.0% |
| 56 | D Daily Thread | -47.6% |
Share of tracked category spend, indexed
Store footprint
Store map
57 tracked Daily Thread locations across 19 US states.
Tracked stores by state
- Indiana 9
- Wisconsin 7
- Michigan 6
- Minnesota 5
- Pennsylvania 5
- Illinois 4
- Ohio 4
- New Jersey 3
- Florida 2
- Iowa 2
- Texas 2
- Alabama 1
- Connecticut 1
- Idaho 1
- Missouri 1
- Mississippi 1
- North Dakota 1
- New Hampshire 1
- Tennessee 1
Customer overlap
Who shops at Daily Thread
Tracked chains Daily Thread customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Magic Valley Cinema 13
92
M
M&W Markets
85
G
Garibaldi's
80
S
Schiel's Family Market
68
S
Swensen's
62
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