Trends · data through September 2026

Discount Stores in Deltona-Daytona Beach-Ormond Beach, FL

Iceflower tracks 126 stores from 15 discount store chains in Deltona-Daytona Beach-Ormond Beach, FL. Five Below grew fastest over the last year, ahead of Dollar General and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
126
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Five Below - +14.6%
2 Dollar General - +5.3%
3 Dollar Tree - +4.9%
4 pOpshelf ▲1 +1.0%
5 Ollie's Bargain Outlet - -3.4%
6 Family Dollar - -10.8%
7 Big Lots ▼1 -82.4%
  • Dollar General
  • Dollar Tree
  • Five Below
  • Ollie's Bargain Outlet
  • Family Dollar
  • pOpshelf
  • Discount Market
  • Other tracked chains

Store footprint

Store map

126 tracked store locations in Deltona-Daytona Beach-Ormond Beach, FL. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 110 of the 126 stores (87%); 7 of the 15 tracked chains have a single store here. 13% of the tracked retail stores here are discount stores, against 11% across Florida.

  • Dollar General (51)
  • Dollar Tree (30)
  • Five Below (7)
  • Ollie's Bargain Outlet (4)
  • Family Dollar (15)
  • pOpshelf (3)
  • Discount Market (2)
  • Other tracked chains

Top tracked chains by store count

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