Growth
Vera Bradley against its category
The biggest tracked US bags & accessories by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vera Bradley's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Coach | +17.6% |
| 2 | Sunglass Hut | -3.1% |
| 3 | Michael Kors | -14.1% |
| 4 | kate spade new york | -23.2% |
| 5 | Oakley | -4.0% |
| 6 | Vera Bradley | -9.5% |
| 7 | Brighton | -2.6% |
| 8 | Tumi | -9.3% |
| 9 | Ray-Ban | +9.6% |
| 10 | Fossil | -17.1% |
Share of tracked category spend, indexed
Store footprint
Store map
133 tracked Vera Bradley locations across 35 US states. Texas, Florida, and Pennsylvania hold 27% of them.
Tracked stores by state
- Texas 15
- Florida 11
- Pennsylvania 10
- Indiana 7
- Illinois 6
- North Carolina 6
- New York 6
- Ohio 6
- Georgia 5
- Michigan 5
- New Jersey 5
- Virginia 5
- South Carolina 4
- Tennessee 4
- Alabama 3
- Maryland 3
- Wisconsin 3
- Colorado 2
- Delaware 2
- Hawaii 2
- Iowa 2
- Kentucky 2
- Louisiana 2
- Minnesota 2
- Missouri 2
- Mississippi 2
- New Hampshire 2
- Oklahoma 2
- Arizona 1
- California 1
- Connecticut 1
- Kansas 1
- Massachusetts 1
- Nebraska 1
- Nevada 1
Customer overlap
Who shops at Vera Bradley
Tracked chains Vera Bradley customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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