Growth
Vera Bradley against its category
The biggest tracked US specialty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vera Bradley's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Guitar Center
|
-0.9% |
| 2 |
W
Walmart Garden Center
|
- |
| 3 |
P
Pinch A Penny Pool Patio Spa
|
-1.2% |
| 4 |
L
Leslie's Pool Supplies
|
-6.6% |
| 5 |
P
Party City
|
-76.2% |
| 6 |
W
Williams-Sonoma
|
+2.8% |
| 7 |
W
West Marine
|
-6.5% |
| 8 |
P
Phantom Fireworks
|
-0.1% |
| 9 |
A
Ashley Furniture HomeStore
|
-4.2% |
| 10 |
M
Maryland Lottery
|
- |
| 14 |
V
Vera Bradley
|
-21.8% |
Share of tracked category spend, indexed
Store footprint
Store map
79 tracked Vera Bradley locations across 25 US states.
Tracked stores by state
- Florida 9
- Pennsylvania 8
- North Carolina 6
- Texas 6
- Georgia 4
- Indiana 4
- Ohio 4
- South Carolina 4
- Virginia 4
- New York 3
- Tennessee 3
- Wisconsin 3
- Delaware 2
- Illinois 2
- Kentucky 2
- Maryland 2
- Michigan 2
- Missouri 2
- Mississippi 2
- New Jersey 2
- Alabama 1
- Colorado 1
- Hawaii 1
- Iowa 1
- Nevada 1
Customer overlap
Who shops at Vera Bradley
Tracked chains Vera Bradley customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Walt Disney World
92
Walt Disney World
92
More trends