Growth
Oakley against its category
The biggest tracked US bags & accessories by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Oakley's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Coach | +17.6% |
| 2 | Sunglass Hut | -3.1% |
| 3 | Michael Kors | -14.1% |
| 4 | kate spade new york | -23.2% |
| 5 | Oakley | -4.0% |
| 6 | Vera Bradley | -9.5% |
| 7 | Brighton | -2.6% |
| 8 | Tumi | -9.3% |
| 9 | Ray-Ban | +9.6% |
| 10 | Fossil | -17.1% |
Share of tracked category spend, indexed
Store footprint
Store map
177 tracked Oakley locations across 39 US states and 1 territory. Texas, California, and Florida hold 41% of them.
Tracked stores by state
- Texas 28
- California 25
- Florida 19
- Colorado 9
- Nevada 6
- New York 6
- Arizona 5
- North Carolina 5
- New Jersey 5
- Tennessee 5
- Illinois 4
- Michigan 4
- Ohio 4
- Oklahoma 4
- Pennsylvania 4
- Georgia 3
- Hawaii 3
- Maryland 3
- South Carolina 3
- Utah 3
- Virginia 3
- Washington 3
- Kentucky 2
- Minnesota 2
- Missouri 2
- Oregon 2
- Puerto Rico 2
- Alabama 1
- Delaware 1
- Iowa 1
- Idaho 1
- Kansas 1
- Massachusetts 1
- Maine 1
- Nebraska 1
- New Hampshire 1
- New Mexico 1
- Rhode Island 1
- South Dakota 1
- Wisconsin 1
Customer overlap
Who shops at Oakley
Tracked chains Oakley customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Diablo Water District
100
MadTree Brewing
27
Scheels
27
Maverik
18
Under Armour
16
Boot Barn
16
Cavender's
14
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