Growth
Oakley against its category
The biggest tracked US opticians chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Oakley's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Sunglass Hut
|
- |
| 2 |
E
Eyemart Express
|
+18.9% |
| 3 |
O
Oakley
|
-4.5% |
| 4 |
T
Target Optical
|
- |
| 5 | A Access Eye | - |
| 6 | C Clemson Eye | +18.5% |
| 7 |
S
SVS Vision
|
+15.1% |
| 8 | V Vision Center at Meijer | -87.0% |
| 9 | S Severna Park Eye Care | -25.3% |
| 10 | S Shades Sunglasses | +6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Oakley locations across 20 US states.
Tracked stores by state
- California 3
- Utah 3
- Virginia 3
- Maryland 2
- New York 2
- Ohio 2
- Pennsylvania 2
- South Carolina 2
- Arizona 1
- Colorado 1
- Delaware 1
- Florida 1
- Georgia 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Kentucky 1
- Maine 1
- New Jersey 1
- Tennessee 1
Customer overlap
Who shops at Oakley
Tracked chains Oakley customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Oak Tavern
100
H
Hyde Park Wine & Spirits
72
M
MadTree Brewing
46
MadTree Brewing
46
K
Kamas Foodtown
40
Kamas Foodtown
40
D
Deluxe Nail Salon and Spa
32
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