Growth
Oakley against its category
The biggest tracked US opticians chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Oakley's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Sunglass Hut
|
+4.5% |
| 2 |
E
Eyemart Express
|
+7.8% |
| 3 |
O
Oakley
|
-11.7% |
| 4 |
S
SVS Vision
|
-1.3% |
| 5 | V Vision Center at Meijer | -32.0% |
| 6 | S Sterling Optical | -2.4% |
| 7 | A Access Eye | +13.7% |
| 8 | C Clemson Eye | +10.3% |
| 9 | M Maine Optometry | -7.6% |
| 10 |
N
National Vision
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
177 tracked Oakley locations across 39 US states and 1 territory.
Tracked stores by state
- Texas 28
- California 25
- Florida 19
- Colorado 9
- Nevada 6
- New York 6
- Arizona 5
- North Carolina 5
- New Jersey 5
- Tennessee 5
- Illinois 4
- Michigan 4
- Ohio 4
- Oklahoma 4
- Pennsylvania 4
- Georgia 3
- Hawaii 3
- Maryland 3
- South Carolina 3
- Utah 3
- Virginia 3
- Washington 3
- Kentucky 2
- Minnesota 2
- Missouri 2
- Oregon 2
- Puerto Rico 2
- Alabama 1
- Delaware 1
- Iowa 1
- Idaho 1
- Kansas 1
- Massachusetts 1
- Maine 1
- Nebraska 1
- New Hampshire 1
- New Mexico 1
- Rhode Island 1
- South Dakota 1
- Wisconsin 1
Customer overlap
Who shops at Oakley
Tracked chains Oakley customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Diablo Water District
100
M
MadTree Brewing
23
MadTree Brewing
23
C
Costco Gasoline
13
Costco Gasoline
13
More trends