Growth
Fossil against its category
The biggest tracked US jewelry stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fossil's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kay Jewelers
|
+1.2% |
| 2 |
P
Pandora
|
+1.1% |
| 3 |
J
Jared
|
-3.6% |
| 4 |
Z
Zales
|
-5.4% |
| 5 |
T
Tiffany & Co.
|
-7.8% |
| 6 |
C
Cartier
|
- |
| 7 |
P
Piercing Pagoda
|
-7.7% |
| 8 |
J
James Avery Artisan Jewelry
|
+4.5% |
| 9 | D Diamonds Direct | -4.1% |
| 10 |
D
David Yurman
|
+13.3% |
| 29 |
F
Fossil
|
-16.3% |
Share of tracked category spend, indexed
Store footprint
Store map
74 tracked Fossil locations across 27 US states.
Tracked stores by state
- Texas 17
- Florida 8
- California 6
- Michigan 4
- New York 3
- Ohio 3
- Tennessee 3
- Virginia 3
- Arizona 2
- Georgia 2
- Minnesota 2
- Missouri 2
- North Carolina 2
- Oregon 2
- Pennsylvania 2
- South Carolina 2
- Hawaii 1
- Idaho 1
- Illinois 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Mississippi 1
- New Hampshire 1
- New Jersey 1
- Oklahoma 1
- Wisconsin 1
Customer overlap
Who shops at Fossil
Tracked chains Fossil customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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