Growth
Fossil against its category
The biggest tracked US bags & accessories by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fossil's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Coach | +17.6% |
| 2 | Sunglass Hut | -3.1% |
| 3 | Michael Kors | -14.1% |
| 4 | kate spade new york | -23.2% |
| 5 | Oakley | -4.0% |
| 6 | Vera Bradley | -9.5% |
| 7 | Brighton | -2.6% |
| 8 | Tumi | -9.3% |
| 9 | Ray-Ban | +9.6% |
| 10 | Fossil | -17.1% |
Share of tracked category spend, indexed
Store footprint
Store map
77 tracked Fossil locations across 27 US states. Texas, Florida, and California hold 43% of them.
Tracked stores by state
- Texas 18
- Florida 8
- California 7
- Ohio 5
- Michigan 4
- Tennessee 3
- Virginia 3
- Arizona 2
- Georgia 2
- Minnesota 2
- Missouri 2
- North Carolina 2
- New York 2
- Oregon 2
- Pennsylvania 2
- South Carolina 2
- Hawaii 1
- Idaho 1
- Illinois 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Mississippi 1
- New Hampshire 1
- New Jersey 1
- Oklahoma 1
- Wisconsin 1
Customer overlap
Who shops at Fossil
Tracked chains Fossil customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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