Growth
El Nopal against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Nopal's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
61 tracked El Nopal locations across 18 US states. Kentucky, Indiana, and Missouri hold 67% of them.
Tracked stores by state
- Kentucky 21
- Indiana 14
- Missouri 6
- Georgia 3
- California 2
- Nevada 2
- Washington 2
- Arkansas 1
- Delaware 1
- Louisiana 1
- Michigan 1
- New Mexico 1
- New York 1
- Ohio 1
- Oklahoma 1
- South Carolina 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at El Nopal
Tracked chains El Nopal customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends