Growth
La Hacienda against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Hacienda's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
151 tracked La Hacienda locations across 35 US states. Texas, California, and Florida hold 33% of them.
Tracked stores by state
- Texas 19
- California 18
- Florida 13
- Georgia 9
- Tennessee 9
- Indiana 8
- South Carolina 8
- Kansas 6
- North Carolina 6
- Alabama 5
- Illinois 4
- Arkansas 3
- Missouri 3
- Nebraska 3
- New Jersey 3
- New Mexico 3
- Virginia 3
- Arizona 2
- Delaware 2
- Iowa 2
- Kentucky 2
- Michigan 2
- New York 2
- Pennsylvania 2
- Utah 2
- Washington 2
- Wisconsin 2
- Colorado 1
- Connecticut 1
- Idaho 1
- Massachusetts 1
- Maryland 1
- Oklahoma 1
- Oregon 1
- South Dakota 1
Customer overlap
Who shops at La Hacienda
Tracked chains La Hacienda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Harmons
100
Food Outlet
62
Hendricks Power Cooperative
61
Peterson's Fresh Market
60
Sonoma Market
53
Crew Carwash
43
AAFES Exchange
42
Commissary
42
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