Growth
Athleta against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Athleta's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+12.0% |
| 2 |
B
Burlington
|
+5.0% |
| 3 |
O
Old Navy
|
-1.6% |
| 4 |
A
American Eagle
|
-2.2% |
| 5 |
V
Victoria's Secret
|
+6.2% |
| 6 |
L
lululemon
|
+4.5% |
| 7 |
H
H&M
|
-7.0% |
| 8 |
M
Men's Wearhouse
|
+0.6% |
| 9 |
Z
Zara
|
+1.4% |
| 10 |
B
Bealls
|
+1.7% |
| 71 |
A
Athleta
|
-8.6% |
Share of tracked category spend, indexed
Store footprint
Store map
101 tracked Athleta locations across 38 US states.
Tracked stores by state
- California 11
- Illinois 6
- Virginia 6
- Pennsylvania 5
- Florida 4
- Massachusetts 4
- Minnesota 4
- New York 4
- Washington 4
- Arizona 3
- Maryland 3
- Michigan 3
- New Jersey 3
- Ohio 3
- Wisconsin 3
- Alabama 2
- Colorado 2
- Georgia 2
- Louisiana 2
- North Carolina 2
- New Hampshire 2
- Nevada 2
- Oregon 2
- Rhode Island 2
- South Carolina 2
- Texas 2
- Utah 2
- Arkansas 1
- Connecticut 1
- Iowa 1
- Indiana 1
- Kentucky 1
- Missouri 1
- Mississippi 1
- Montana 1
- Nebraska 1
- New Mexico 1
- Vermont 1
Customer overlap
Who shops at Athleta
Tracked chains Athleta customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sunset Foods
65
More trends