Growth
Athleta against its category
The biggest tracked US premium athleisure chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Athleta's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | lululemon | +0.7% |
| 2 | Athleta | -10.9% |
Share of tracked category spend, indexed
Store footprint
Store map
102 tracked Athleta locations across 38 US states. California, Illinois, and Virginia hold 24% of them.
Tracked stores by state
- California 12
- Illinois 6
- Virginia 6
- Pennsylvania 5
- Florida 4
- Massachusetts 4
- Minnesota 4
- New York 4
- Washington 4
- Arizona 3
- Maryland 3
- Michigan 3
- New Jersey 3
- Ohio 3
- Wisconsin 3
- Alabama 2
- Colorado 2
- Georgia 2
- Louisiana 2
- North Carolina 2
- New Hampshire 2
- Nevada 2
- Oregon 2
- Rhode Island 2
- South Carolina 2
- Texas 2
- Utah 2
- Arkansas 1
- Connecticut 1
- Iowa 1
- Indiana 1
- Kentucky 1
- Missouri 1
- Mississippi 1
- Montana 1
- Nebraska 1
- New Mexico 1
- Vermont 1
Customer overlap
Who shops at Athleta
Tracked chains Athleta customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends