Growth
Brandy Melville against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Brandy Melville's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | American Eagle | +0.5% |
| 2 | Buckle | +1.1% |
| 3 | Hot Topic | +9.3% |
| 4 | Hollister Co. | -5.5% |
| 5 | PacSun | -3.9% |
| 6 | Spencer's | -1.9% |
| 7 | Zumiez | -6.0% |
| 8 | Aéropostale | +4.1% |
| 9 | Garage | - |
| 10 | Tillys | +1.9% |
| 12 | Brandy Melville | - |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Brandy Melville locations across 14 US states and DC. California, New York, and Texas hold 58% of them.
Tracked stores by state
- California 14
- New York 4
- Texas 3
- Connecticut 2
- Florida 2
- Pennsylvania 2
- District of Columbia 1
- Hawaii 1
- Idaho 1
- Illinois 1
- Massachusetts 1
- Ohio 1
- Oregon 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at Brandy Melville
Tracked chains Brandy Melville customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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