Growth
Handel's Homemade Ice Cream against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Handel's Homemade Ice Cream's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
125 tracked Handel's Homemade Ice Cream locations across 16 US states. California, Ohio, and Texas hold 60% of them.
Tracked stores by state
- California 42
- Ohio 21
- Texas 12
- Utah 11
- Arizona 8
- Pennsylvania 8
- Indiana 5
- North Carolina 4
- Oregon 4
- South Carolina 3
- Tennessee 2
- Alabama 1
- Arkansas 1
- Kansas 1
- Missouri 1
- Nevada 1
Customer overlap
Who shops at Handel's Homemade Ice Cream
Tracked chains Handel's Homemade Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends