Growth
The Fresh Market against its category
The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Fresh Market's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kroger
|
-3.1% |
| 2 |
P
Publix
|
-7.7% |
| 3 |
A
ALDI
|
+1.8% |
| 4 |
M
Meijer
|
-0.2% |
| 5 |
F
Food Lion
|
+4.7% |
| 6 |
S
Safeway
|
+0.3% |
| 7 |
H
H-E-B
|
+11.8% |
| 8 |
T
Trader Joe's
|
+7.4% |
| 9 |
G
Giant Eagle
|
+1.8% |
| 10 |
W
WinCo
|
-0.6% |
| 41 |
T
The Fresh Market
|
+6.2% |
Share of tracked category spend, indexed
Store footprint
Store map
187 tracked The Fresh Market locations across 24 US states.
Tracked stores by state
- Florida 50
- North Carolina 24
- Georgia 13
- Virginia 13
- South Carolina 11
- Illinois 9
- Tennessee 8
- Alabama 7
- Ohio 6
- Indiana 5
- Louisiana 5
- Maryland 5
- New York 5
- Pennsylvania 5
- Connecticut 4
- Kentucky 3
- Massachusetts 3
- Utah 3
- Arkansas 2
- New Jersey 2
- Delaware 1
- Kansas 1
- Mississippi 1
- Oklahoma 1
Customer overlap
Who shops at The Fresh Market
Tracked chains The Fresh Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Market Bistro
30
H
Healthy Living & Well Being
19
C
Castle Shannon Library
19
P
Paul's Fruit Market
19
E
Ever'man Cooperative Grocery & Cafe
18
Ever'man Cooperative Grocery & Cafe
18
G
Graul's Market
18
Graul's Market
18
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