Growth
The Fresh Market against its category
The biggest tracked US upscale & natural grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Fresh Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Trader Joe's | +3.6% |
| 2 | Wegmans | -2.1% |
| 3 | Whole Foods Market | -1.0% |
| 4 | Sprouts Farmers Market | +1.1% |
| 5 | The Fresh Market | -4.2% |
| 6 | Natural Grocers | -0.2% |
| 7 | Fresh Thyme Market | -10.0% |
| 8 | Harmons | -0.5% |
| 9 | Heinen's | -2.2% |
| 10 | Sendik's | -0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
192 tracked The Fresh Market locations across 27 US states. Florida, North Carolina, and Georgia hold 46% of them.
Tracked stores by state
- Florida 50
- North Carolina 26
- Georgia 13
- Virginia 13
- South Carolina 12
- Illinois 8
- Tennessee 8
- Alabama 7
- Louisiana 6
- Indiana 5
- Maryland 5
- New York 5
- Pennsylvania 5
- Connecticut 4
- Kentucky 4
- Ohio 4
- Massachusetts 3
- Utah 3
- Arkansas 2
- New Jersey 2
- California 1
- Delaware 1
- Kansas 1
- Minnesota 1
- Mississippi 1
- Oklahoma 1
- Wisconsin 1
Customer overlap
Who shops at The Fresh Market
Tracked chains The Fresh Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Publix
100
Market Bistro
24
Lowes Foods
22
Paul's Fruit Market
19
Trader Joe's
16
Earth Fare
16
Ever'man Cooperative Grocery & Cafe
15
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