Growth
House of Beauty against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks House of Beauty's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-5.7% |
| 2 |
E
Excalibur Hotel & Casino
|
-1.9% |
| 3 |
A
Amazing Lash Studio
|
-32.4% |
| 4 |
T
The Lash Lounge
|
+15.9% |
| 5 | H Hair Depot | - |
| 6 |
W
Waxing the City
|
-0.3% |
| 7 | T The Hair Palace | - |
| 8 | S Sugaring NYC | -10.3% |
| 9 |
B
Brazilian Wax by Andreia
|
-2.6% |
| 10 | C Canyon Ranch | +7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked House of Beauty locations across 11 US states.
Tracked stores by state
- California 5
- Kentucky 2
- Ohio 2
- Illinois 1
- Louisiana 1
- Maine 1
- New Jersey 1
- Pennsylvania 1
- South Carolina 1
- Texas 1
- Wisconsin 1
Customer overlap
Who shops at House of Beauty
Tracked chains House of Beauty customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Maxie Beauty Supply
100
D
Downman Supermarket
86
F
Fuel Express Mart
67
D
Discount Waves
62
S
Sherman Liquor Store
62
H
Hair Kingdom Beauty
44
L
Louie Legends
43
F
Forrest Hill Liquors
38
R
Rumberger's Wings
37
Rumberger's Wings
37
S
Speed Racer
33
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