Trends · data through July 2026

Retail & consumer trends in Birmingham

Iceflower tracks 5,094 stores from 3,157 retail and consumer chains in Birmingham. Dixy Chicken grew fastest over the last year, ahead of O'Neill's and Birmingham.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,157
Tracked stores
5,094
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dixy Chicken and O'Neill's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dixy Chicken ▲8 +18.3%
2 O O'Neill's ▲11 +16.3%
3 B Birmingham ▲12 +15.5%
4 T The Fragrance Shop ▲5 +15.1%
5 H Holland & Barrett ▲5 +14.4%
6 S Select & Save ▲12 +10.1%
7 R River Island logo River Island ▲3 +7.8%
8 T The Range ▲2 +7.7%
9 M McColl's ▲5 +7.3%
10 M Matalan ▲4 +6.8%
11 W WHSmith logo WHSmith ▲4 +6.2%
12 S Subway logo Subway ▲2 +6.0%
13 S Specsavers ▲4 +6.0%
14 M M&S Simply Food logo M&S Simply Food - +5.6%
15 H Home Bargains ▲2 +4.7%

Store footprint

Store map

5,094 tracked store locations in Birmingham, colored by category group.

Top tracked chains by store count

More trends

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