Trends · data through September 2026

Health & Beauty trends in Birmingham

Iceflower tracks 492 stores from 337 health & beauty chains in Birmingham. Crest Pharmacy grew fastest over the last year, ahead of Browns Pharmacy and Vision Express.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
337
Tracked stores
492
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Crest Pharmacy and Browns Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Crest Pharmacy ▲1 +14.4%
2 B Browns Pharmacy logo Browns Pharmacy - +12.0%
3 V Vision Express logo Vision Express ▲1 +11.9%
4 H Holland & Barrett logo Holland & Barrett - +9.2%
5 B Boots logo Boots - +0.5%
6 S Superdrug logo Superdrug ▼1 -1.0%
7 T The Fragrance Shop logo The Fragrance Shop - -4.5%
8 P Pan Pharmacy - -6.4%
9 S Specsavers logo Specsavers - -6.7%
10 T The Tanning Shop logo The Tanning Shop ▲2 -7.5%
11 I Indigo Sun logo Indigo Sun ▲1 -8.6%
12 T The Perfume Shop logo The Perfume Shop - -10.0%
13 K Knights Pharmacy logo Knights Pharmacy ▼2 -68.7%
14 S Sally Beauty logo Sally Beauty ▼2 -75.5%

Store footprint

Store map

492 tracked store locations in Birmingham, colored by category.

Top tracked chains by store count

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