Growth
The Salvation Army against its category
The biggest tracked US charity organizations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Salvation Army's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
The Salvation Army
|
+5.8% |
| 2 |
S
Salvation Army
|
-5.6% |
| 3 |
I
Idaho Youth Ranch
|
-10.3% |
| 4 | C Capital Region Land Conservancy | - |
| 5 | D Delaware DNREC | - |
| 6 | S Saratoga PLAN | +1.2% |
| 7 |
G
Goodwill Donation Xpress
|
- |
| 8 | C City Light | -54.0% |
| 9 | O Orting Food Bank | -11.2% |
| 10 | O Olean Food Pantry | - |
Share of tracked category spend, indexed
Store footprint
Store map
130 tracked The Salvation Army locations across 35 US states.
Tracked stores by state
- California 15
- North Carolina 13
- Illinois 12
- New York 12
- Florida 11
- Pennsylvania 9
- Texas 9
- South Carolina 7
- Georgia 4
- Ohio 4
- Michigan 3
- New Jersey 3
- Alabama 2
- Connecticut 2
- Nevada 2
- Virginia 2
- West Virginia 2
- Alaska 1
- Arkansas 1
- Arizona 1
- Colorado 1
- Delaware 1
- Hawaii 1
- Indiana 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Maryland 1
- Maine 1
- Mississippi 1
- Oklahoma 1
- South Dakota 1
- Tennessee 1
- Wisconsin 1
Customer overlap
Who shops at The Salvation Army
Tracked chains The Salvation Army customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
DAV Thrift Store
88
V
Village Discount Outlet
43
Village Discount Outlet
43
T
Tops Market
41
More trends