Growth
The Salvation Army against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Salvation Army's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Goodwill | +0.7% |
| 2 | Value Village | +2.0% |
| 3 | Once Upon A Child | -0.8% |
| 4 | Cash America Pawn | +8.2% |
| 5 | EZPAWN | +0.8% |
| 6 | The Salvation Army Family Store & Donation Center | -4.2% |
| 7 | Habitat for Humanity ReStore | -10.4% |
| 8 | Kid to Kid | +2.9% |
| 9 | The Salvation Army | -4.8% |
| 10 | First Cash Pawn | +16.6% |
Share of tracked category spend, indexed
Store footprint
Store map
162 tracked The Salvation Army locations across 41 US states. Pennsylvania, Texas, and Florida hold 23% of them.
Tracked stores by state
- Pennsylvania 13
- Texas 13
- Florida 12
- North Carolina 12
- California 10
- Illinois 10
- New York 10
- South Carolina 7
- Massachusetts 6
- Ohio 6
- Michigan 5
- Georgia 4
- Indiana 4
- Missouri 4
- Oklahoma 4
- Arkansas 3
- Mississippi 3
- Washington 3
- Alaska 2
- Alabama 2
- Colorado 2
- Connecticut 2
- Kentucky 2
- Maryland 2
- Maine 2
- New Jersey 2
- Virginia 2
- Wisconsin 2
- Arizona 1
- Iowa 1
- Idaho 1
- Louisiana 1
- Minnesota 1
- Montana 1
- New Hampshire 1
- New Mexico 1
- Nevada 1
- South Dakota 1
- Tennessee 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at The Salvation Army
Tracked chains The Salvation Army customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends