Trends · data through September 2026

Wireless Carriers in the United States

Iceflower tracks 11,251 stores from 21 wireless carriers in the United States. AT&T Store grew fastest over the last year, ahead of Cellular Sales and Salt.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
21
Tracked stores
11,251
Consumer panel
130M+

Growth ranking

Fastest-growing tracked wireless carriers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. AT&T Store and Cellular Sales sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A AT&T Store logo AT&T Store ▲1 +16.2%
2 C Cellular Sales logo Cellular Sales - +15.7%
3 S Salt logo Salt - +10.4%
4 T Team Wireless - +8.5%
5 V Verizon logo Verizon - +2.5%
6 S Sprint - +0.7%
7 R Russell Cellular - -9.1%
8 T T-Mobile logo T-Mobile ▼1 -19.6%
9 U UScellular logo UScellular - -27.9%
10 W Wireless One - -46.9%
  • Verizon
  • AT&T Store
  • T-Mobile
  • Cellular Sales
  • UScellular
  • Russell Cellular
  • C Spire
  • Other tracked chains

Store footprint

Store map

11,251 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Verizon (3,101)
  • AT&T Store (2,966)
  • T-Mobile (4,092)
  • Cellular Sales (563)
  • UScellular (204)
  • Russell Cellular (213)
  • C Spire (30)
  • Other tracked chains

Top tracked chains by store count

More trends

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