Trends · data through September 2026

Specialty Schools in the United States

Iceflower tracks 5,278 stores from 4,573 specialty school chains in the United States. Center Stage Dance Studio grew fastest over the last year, ahead of Universal Technical Institute and Summit Salon Academy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
4,573
Tracked stores
5,278
Consumer panel
130M+

Growth ranking

Fastest-growing tracked specialty school chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Center Stage Dance Studio and Universal Technical Institute sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Center Stage Dance Studio ▲3 +18.1%
2 Universal Technical Institute ▲2 +17.4%
3 Summit Salon Academy ▲3 +16.0%
4 Tricoci University of Beauty Culture - +15.7%
5 Empire Beauty School - +14.2%
6 Driving Academy ▲6 +13.3%
7 Dance Dynamics ▲3 +6.7%
8 Academy of Dance Arts ▲1 +6.2%
9 Twirl ▲1 +3.2%
10 School of Rock ▲1 +1.0%
11 Southern Technical College ▲4 +0.4%
12 Elite Dance Center ▲2 +0.4%
13 The Beauty Institute ▼2 -1.9%
14 The Academy - -2.7%
15 Musicologie - -5.6%
  • Fred Astaire Dance Studios
  • Arthur Murray Dance Studio
  • School of Rock
  • Paul Mitchell The School
  • Empire Beauty School
  • Teachers of Tomorrow
  • Aqua-Tots Swim School
  • Other tracked chains

Store footprint

Store map

5,278 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 245 of the 5,278 stores (5%); 4,342 of the 4,573 tracked chains have a single store here.

  • Fred Astaire Dance Studios (52)
  • Arthur Murray Dance Studio (34)
  • School of Rock (42)
  • Paul Mitchell The School (38)
  • Empire Beauty School (70)
  • Teachers of Tomorrow (2)
  • Aqua-Tots Swim School (43)
  • Other tracked chains

Top tracked chains by store count

  • 1 Empire Beauty School 70
  • 2 Fred Astaire Dance Studios 52
  • 3 Aqua-Tots Swim School 43
  • 4 School of Rock 42
  • 5 Paul Mitchell The School 38
  • 6 Arthur Murray Dance Studio 34
  • 7 The Salon Professional Academy 21
  • 8 Ogle School 9
  • 9 UEI College 9
  • 10 Summit Salon Academy 8
  • 11 Tricoci University of Beauty Culture 8
  • 12 Bach to Rock 8
  • 13 Milan Institute 8
  • 14 Arthur Murray Dance Center 7
  • 15 Douglas J Aveda Institute 7
  • 16 Aveda Institute 7
  • 17 Kenneth Shuler School of Cosmetology 7
  • 18 Lincoln Tech 7
  • 19 The Academy 7
  • 20 Center Stage Dance Studio 6
  • 21 Salon Success Academy 6
  • 22 Southern Technical College 5
  • 23 Avalon Institute 5
  • 24 Dance Dimensions 5
  • 25 The Beauty Institute 5
  • 26 Universal Technical Institute 5
  • 27 Dance Dynamics 5
  • 28 Aveda Arts & Sciences Institute 5
  • 29 Arthur Murray 4
  • 30 Elite Dance Center 4
  • 31 The Dance Factory 4
  • 32 Driven2Drive 4
  • 33 Austin Driving School 4
  • 34 Dance Works 4
  • 35 Royalty 3
  • 36 Twirl 3
  • 37 Academy of Dance Arts 3
  • 38 American Driving Academy 3
  • 39 Lincoln Technical Institute 3
  • 40 Evans Hairstyling College 3
  • 41 Musicologie 3
  • 42 Driving Academy 3
  • 43 All About Dance 2
  • 44 Teachers of Tomorrow 2
  • 45 Academy of Dance and Gymnastics 2
  • 46 Taylor Andrews Academy 2
  • 47 Quality Music Center 2
  • 48 John's Driving School 2
  • 49 Forte Music School 2
  • 50 Defensive Driving School 2

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