Trends · data through August 2026

Specialty Schools in the United States

Iceflower tracks 5,557 stores from 4,783 specialty school chains in the United States. Defensive Driving School grew fastest over the last year, ahead of Southern Technical College and Empire Beauty School.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
4,783
Tracked stores
5,557
Consumer panel
130M+

Growth ranking

Fastest-growing tracked specialty school chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Defensive Driving School and Southern Technical College sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Defensive Driving School ▲8 +18.7%
2 S Southern Technical College ▲6 +15.3%
3 E Empire Beauty School - +10.8%
4 T The Beauty Institute ▲2 +10.5%
5 M Musicologie logo Musicologie ▲4 +8.7%
6 D Driven2Drive ▲2 -0.8%
7 A Arthur Murray Dance Studio - -6.4%
8 K Kenneth Shuler School of Cosmetology ▼1 -8.5%
9 F Fred Astaire Dance Studios logo Fred Astaire Dance Studios - -8.9%
10 E Evans Hairstyling College ▲1 -9.2%
11 D Douglas J Aveda Institute ▲3 -10.3%
12 9 911 Driving School logo 911 Driving School - -11.0%
13 S Summit Salon Academy ▲2 -11.1%
14 E Elite Dance Center ▲1 -12.5%
15 F Fred Astaire Dance Studio ▲2 -14.0%
  • Tops Cooking School
  • Fred Astaire Dance Studios
  • Arthur Murray Dance Studio
  • University of Vermont
  • School of Rock
  • Paul Mitchell The School
  • Aqua-Tots Swim School
  • Other tracked chains

Store footprint

Store map

5,557 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Tops Cooking School (1)
  • Fred Astaire Dance Studios (57)
  • Arthur Murray Dance Studio (36)
  • University of Vermont (2)
  • School of Rock (45)
  • Paul Mitchell The School (38)
  • Aqua-Tots Swim School (48)
  • Other tracked chains

Top tracked chains by store count

  • 1 E Empire Beauty School 70
  • 2 F Fred Astaire Dance Studios logo Fred Astaire Dance Studios 57
  • 3 A Aqua-Tots Swim School logo Aqua-Tots Swim School 48
  • 4 S School of Rock logo School of Rock 45
  • 5 P Paul Mitchell The School logo Paul Mitchell The School 38
  • 6 A Arthur Murray Dance Studio 36
  • 7 T The Salon Professional Academy 21
  • 8 9 911 Driving School logo 911 Driving School 12
  • 9 O Ogle School 9
  • 10 L Lincoln Tech logo Lincoln Tech 9
  • 11 U UEI College 9
  • 12 M Milan Institute 8
  • 13 T The Academy 8
  • 14 S Summit Salon Academy 8
  • 15 B Bach to Rock logo Bach to Rock 8
  • 16 T The Dance Company 8
  • 17 T Tricoci University of Beauty Culture 8
  • 18 K Kenneth Shuler School of Cosmetology 7
  • 19 A Aveda Institute 7
  • 20 D Douglas J Aveda Institute 7
  • 21 S Salon Success Academy 6
  • 22 A Arthur Murray Dance Center 6
  • 23 T The Beauty Institute 6
  • 24 D Dance Dimensions 6
  • 25 D Dance Dynamics 5
  • 26 A Avalon Institute 5
  • 27 A Austin Driving School 5
  • 28 D Driven2Drive 5
  • 29 A Aveda Arts & Sciences Institute 5
  • 30 F Fred Astaire Dance Studio 4
  • 31 D Defensive Driving School 4
  • 32 S Southern Technical College 4
  • 33 A Academy of Dance Arts 4
  • 34 A Arthur Murray 4
  • 35 U Universal Technical Institute 4
  • 36 D Dance Connection 4
  • 37 E Elite Dance Center 4
  • 38 A American Driving Academy 3
  • 39 C Center Stage Dance Company 3
  • 40 C Champions School of Real Estate 3
  • 41 M Musicologie logo Musicologie 3
  • 42 D Driving Academy 3
  • 43 L Lincoln Technical Institute 3
  • 44 E Evans Hairstyling College 3
  • 45 A Academy of Dance and Gymnastics 2
  • 46 C Cincinnati School of Music 2
  • 47 J John's Driving School 2
  • 48 S Studio VIVA logo Studio VIVA 2
  • 49 C Center Stage Dance Academy 2
  • 50 T Taylor Andrews Academy 2

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