Growth
Salt against its category
The biggest tracked US wireless carriers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Salt's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Verizon
|
+2.5% |
| 2 |
A
AT&T Store
|
+16.2% |
| 3 |
T
T-Mobile
|
-19.6% |
| 4 |
C
Cellular Sales
|
+15.7% |
| 5 |
U
UScellular
|
-27.9% |
| 6 | R Russell Cellular | -9.1% |
| 7 |
C
C Spire
|
- |
| 8 | L La Sierra Tarasca | - |
| 9 |
A
Appalachian Wireless
|
- |
| 10 | T Team Wireless | +8.5% |
| 12 |
S
Salt
|
+10.4% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Salt locations across 11 US states.
Tracked stores by state
- New York 3
- California 2
- Alabama 1
- Arizona 1
- Connecticut 1
- Florida 1
- Hawaii 1
- Ohio 1
- Oregon 1
- Rhode Island 1
- Texas 1
Customer overlap
Who shops at Salt
Tracked chains Salt customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McKay's Markets
100
T
Trillium Natural Foods
66
K
Kenny's IGA
65
E
Eureka Natural Foods
64
N
North Coast Co-op
58
S
Super Oscar's Mexican Food
53
M
Momiji Express
50
B
Bocaccini's Italian Bistro
49
B
Beachcrest Brewing Company
39
D
Donnelly's Public House
38
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