Trends · data through September 2026

Funeral Services in the United States

Iceflower tracks 720 stores from 636 funeral service chains in the United States. Holy Cross Cemetery grew fastest over the last year, ahead of National Cremation Society and Neptune Society.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
636
Tracked stores
720
Consumer panel
130M+

Growth ranking

Fastest-growing tracked funeral service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Holy Cross Cemetery and National Cremation Society sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Holy Cross Cemetery - +19.2%
2 National Cremation Society - +18.1%
3 Neptune Society - +10.2%
4 Restlawn Memorial Park - -2.4%
5 Trident Society - -17.0%
  • Forest Lawn
  • Hollomon-Brown Funeral Home
  • Martin Luther King Jr. Holiday Commission of CT
  • Glen Abbey Mortuary | Glen Abbey Memorial Park
  • Neptune Society
  • Metropolitan Funeral Service
  • Valley Of The Temples
  • Other tracked chains

Store footprint

Store map

720 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 62 of the 720 stores (9%); 606 of the 636 tracked chains have a single store here.

  • Forest Lawn (4)
  • Hollomon-Brown Funeral Home (1)
  • Martin Luther King Jr. Holiday Commission of CT (1)
  • Glen Abbey Mortuary | Glen Abbey Memorial Park (1)
  • Neptune Society (39)
  • Metropolitan Funeral Service (2)
  • Valley Of The Temples (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Neptune Society 39
  • 2 National Cremation Society 11
  • 3 Trident Society 5
  • 4 Forest Lawn 4
  • 5 Restlawn Memorial Park 3
  • 6 Graceland Cemetery 3
  • 7 Holy Cross Cemetery 3
  • 8 Mount Olivet Cemetery 2
  • 9 Ypsilanti 2
  • 10 Northwest Chapel 2
  • 11 Faithful Companion Pet Cremation Services 2
  • 12 Serenity Funeral Home 2
  • 13 Metropolitan Funeral Service 2
  • 14 Resurrection Cemetery 2
  • 15 Pet Passages 2
  • 16 Washington Park Cemetery 1
  • 17 Our Lady Queen Of Heaven Cemetery 1
  • 18 Highland Memorial Gardens 1
  • 19 Mount Comfort Cemetery 1
  • 20 Tufts Schildmeyer Family Funeral Home & Cremation Center 1
  • 21 Hodges-Kiser Funeral Home 1
  • 22 New Park Cemetery 1
  • 23 Aztlan Mortuary 1
  • 24 Forest Park Lawndale Funeral Home 1
  • 25 Holy Sepulchre Cemetery 1
  • 26 James H Cole Home for Funerals 1
  • 27 Calvary Cemetery 1
  • 28 Tse Bonito Mortuary 1
  • 29 Click Funeral Home 1
  • 30 Everlasting Memorials 1
  • 31 Oak Ridge Cemetery 1
  • 32 Cedar Memorial 1
  • 33 Forest Park East Cemetery 1
  • 34 Ottawa Hills Memorial Park 1
  • 35 Vista Memorial Gardens 1
  • 36 Cremation With Care 1
  • 37 Trinity Cremation Care 1
  • 38 Town of Killingworth 1
  • 39 Greenwood Funeral Home 1
  • 40 Palm Eastern Mortuary & Cemetery 1
  • 41 Locke at Tower Park 1
  • 42 Elmwood Cemetery 1
  • 43 Our Lady of Mercy Cemetery 1
  • 44 Hawker Funeral Home 1
  • 45 West Lawn Memorial Park 1
  • 46 Cremation Society of Virginia 1
  • 47 Curlew Hills Memory Gardens 1
  • 48 Hamilton's Funeral Home 1
  • 49 Baldwin Brothers Funeral & Cremation Society 1
  • 50 Chelten Hills Cemetery 1

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