Trends · data through September 2026

Colleges & Universities in the United States

Iceflower tracks 3,467 stores from 2,926 colleges & universities in the United States. Purdue University grew fastest over the last year, ahead of Memorial Hall and Indiana University.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 2,926
Tracked stores: 3,467
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked colleges & universities

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Purdue University and Memorial Hall sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	P Purdue University	▲6	+18.1%
2	M Memorial Hall	-	+17.8%
3	I Indiana University	▲2	+15.5%
4	U University of Denver	▲4	+13.9%
5	P Pierce College	▲5	+13.4%
6	U University of Florida	▲2	+13.1%
7	U University of Oregon	▲4	+11.2%
8	U University of South Carolina	▲2	+9.0%
9	I Indian River State College	▲3	+6.4%
10	S Southwest Tennessee Community College	▲1	+5.3%
11	R Rutgers University	▲4	+4.3%
12	C Collin College	▲1	+3.6%
13	T Tarrant County College	▲2	+2.7%
14	U Universal	-	+0.8%
15	U University of Cincinnati	-	-1.8%

Universal
Johns Hopkins University
Vanderbilt University
Collin College
University of Pittsburgh
University at Albany
Ohio University
Other tracked chains

Store footprint

Store map

3,467 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

Universal (9)
Johns Hopkins University (4)
Vanderbilt University (3)
Collin College (4)
University of Pittsburgh (5)
University at Albany (1)
Ohio University (2)
Other tracked chains

Top tracked chains by store count

1 U University of Florida 16
2 C City of Hope 13
3 U Universal 9
4 U University of Maryland 7
5 F Florida State University 7
6 U University of Denver 6
7 U University of Cincinnati 6
8 U University of South Carolina 6
9 F Follett 6
10 H Houston Community College 6
11 C Colorado State University 5
12 M Michigan State University 5
13 I Indiana State University 5
14 U University of Illinois 5
15 U University of Michigan 5
16 U University of Pittsburgh 5
17 B Baylor University 4
18 J Johns Hopkins University 4
19 U U.S. Department of Veterans Affairs 4
20 U University of Louisville 4
21 I Indiana University 4
22 B Boston College 4
23 C Collin College 4
24 S Syracuse University 4
25 R Rutgers University 4
26 U University of Oregon 4
27 U University of Arkansas 4
28 C Coastal Carolina University 4
29 U University of North Florida 4
30 N Northern Arizona University 3
31 P Purdue University 3
32 K Kent State University 3
33 M Montgomery College 3
34 T Tarrant County College 3
35 V Vanderbilt University 3
36 S Seminole State College 3
37 L Louisiana State University 3
38 U University of Miami 3
39 I Indian River State College 3
40 P Pierce College 3
41 U University of Kentucky 3
42 A Arizona State University 3
43 C College of Lake County 3
44 O Ohio State University 3
45 S Southwest Tennessee Community College 3
46 C Case Western Reserve University 3
47 G Georgia Southern University 3
48 M Memorial Hall 3
49 C Clemson University 2
50 U University of Mississippi 2

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