Trends · data through September 2026

Boat Dealers in the United States

Iceflower tracks 881 stores from 814 boat dealer chains in the United States. Action Water Sports grew fastest over the last year, ahead of Boathouse Discount Marine and Don's Marine.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
814
Tracked stores
881
Consumer panel
130M+

Growth ranking

Fastest-growing tracked boat dealer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Action Water Sports and Boathouse Discount Marine sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Action Water Sports ▲1 +2.6%
2 Boathouse Discount Marine ▼1 -7.8%
3 Don's Marine ▲1 -15.5%
4 Bass Pro Shops/Cabela's Boating Center - -49.0%
5 SkipperBud's ▼1 -57.5%
  • Bass Pro Shops/Cabela's Boating Center
  • Idaho Water Sports
  • Little River Boats
  • GT Toyz
  • Holly Acres RV Marine & Storage
  • Cycle Springs Powersports
  • Lynnhaven Marine
  • Other tracked chains

Store footprint

Store map

881 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 19 of the 881 stores (2%); 760 of the 814 tracked chains have a single store here.

  • Bass Pro Shops/Cabela's Boating Center (6)
  • Idaho Water Sports (4)
  • Little River Boats (1)
  • GT Toyz (1)
  • Holly Acres RV Marine & Storage (1)
  • Cycle Springs Powersports (1)
  • Lynnhaven Marine (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Bass Pro Shops/Cabela's Boating Center 6
  • 2 Idaho Water Sports 4
  • 3 SkipperBud's 3
  • 4 Boathouse Discount Marine 3
  • 5 Action Water Sports 3
  • 6 Legendary Marine 3
  • 7 Don's Marine 3
  • 8 Taylor's Boats 3
  • 9 Ocean Marine Boats 2
  • 10 Madras Marine 2
  • 11 Seel's Outboard 2
  • 12 Main Channel Marina 2
  • 13 Wonderland Marine West 2
  • 14 Stevens Marine 2
  • 15 Taylor Marine Center 2
  • 16 Captain's Choice Marine 2
  • 17 Sunrise Marine 2
  • 18 Boats By George 2
  • 19 Marshall's Marine 2
  • 20 Gull Lake Marine 2
  • 21 Complete Marine 2
  • 22 Ingman Marine 2
  • 23 Boats Unlimited Nc 2
  • 24 Black Label Marine Group 2
  • 25 Trader Bill's Outdoor Sports 2
  • 26 Blue Creek Marina 2
  • 27 BOAT STUF 2
  • 28 Overby Marine Sales and Service 2
  • 29 Power Lodge 2
  • 30 Sundance Marine 2
  • 31 Wilson Marine 2
  • 32 Hagadone Marine Group 2
  • 33 Roger's Performance Marine 2
  • 34 Schroon Lake Marina 1
  • 35 Dixie Marine 1
  • 36 Longshore Boats 1
  • 37 The Boat House Chicago 1
  • 38 Lake Region Repair 1
  • 39 Danny's Marine 1
  • 40 Diamond Motors & Marine 1
  • 41 Wolf Watersports 1
  • 42 Lynnhaven Marine 1
  • 43 Anchorage Yacht Basin 1
  • 44 Rambo Marine 1
  • 45 Master Marine Boat Center 1
  • 46 Anglers Marine NC 1
  • 47 Grand Pointe Marina 1
  • 48 Doss Marine 1
  • 49 Marietta Marine 1
  • 50 Hall's Sport Center 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.