Growth
Russell Cellular against its category
The biggest tracked US wireless carriers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Russell Cellular's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Verizon
|
+2.5% |
| 2 |
A
AT&T Store
|
+16.2% |
| 3 |
T
T-Mobile
|
-19.6% |
| 4 |
C
Cellular Sales
|
+15.7% |
| 5 |
U
UScellular
|
-27.9% |
| 6 | R Russell Cellular | -9.1% |
| 7 |
C
C Spire
|
- |
| 8 | L La Sierra Tarasca | - |
| 9 |
A
Appalachian Wireless
|
- |
| 10 | T Team Wireless | +8.5% |
Share of tracked category spend, indexed
Store footprint
Store map
213 tracked Russell Cellular locations across 33 US states and DC.
Tracked stores by state
- Virginia 21
- Florida 18
- Texas 17
- Michigan 13
- Georgia 12
- Utah 11
- New York 10
- Ohio 10
- Maryland 8
- North Carolina 8
- Connecticut 7
- Mississippi 6
- Tennessee 6
- Arizona 5
- Illinois 5
- Indiana 5
- Kentucky 5
- Pennsylvania 5
- Wyoming 5
- Iowa 4
- New Mexico 4
- Nevada 4
- Alabama 3
- Maine 3
- New Jersey 3
- Oklahoma 3
- California 2
- Massachusetts 2
- Missouri 2
- West Virginia 2
- Arkansas 1
- District of Columbia 1
- Idaho 1
- Louisiana 1
Customer overlap
Who shops at Russell Cellular
Tracked chains Russell Cellular customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sevier Valley Oil
100
J
Jorgensen's
91
O
Ogden's Superstore
84
T
Turner Lumber
74
B
Barrett's Foodtown
61
G
Gunnison Market
59
G
Glazier's Market
59
H
Honey's Marketplace
51
C
Christensen's Department Store
48
R
Richfield Convenience Express
45
More trends