Trends · data through June 2026

Personal Services in the United States

Iceflower tracks 1,003 stores from 399 personal services chains in the United States. Hello Sugar grew fastest over the last year, ahead of L'Occitane and Brow Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
399
Tracked stores
1,003
Consumer panel
130M+

Growth ranking

Fastest-growing tracked personal services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hello Sugar and L'Occitane sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hello Sugar logo Hello Sugar ▲1 +17.9%
2 L L'Occitane logo L'Occitane ▲3 +14.4%
3 B Brow Beauty ▲1 +11.6%
4 S Sugaring NYC ▲1 +11.6%
5 G Glowbar ▲1 +9.5%
6 I iBrow Experts ▲2 +9.2%
7 B Brazilian Wax by Andreia logo Brazilian Wax by Andreia +6.2%
8 R Rio Body Wax ▲1 +5.9%
9 T The Screamin Peach logo The Screamin Peach ▲1 -3.1%
10 E European Wax Center logo European Wax Center -3.6%
11 B Brazilian Wax and Spa By Claudia ▼1 -6.5%
12 B Best Eyebrows Threading -8.0%
13 M Magical Waxing -9.8%
14 T The Naked Monkey ▼2 -10.8%
15 W Waxxpot logo Waxxpot ▼2 -12.4%
  • European Wax Center
  • Waxing the City
  • Brazilian Wax by Andreia
  • Sugaring NYC
  • Brazilian Wax and Spa By Claudia
  • Rio Body Wax
  • Hello Sugar
  • Other tracked chains

Store footprint

Store map

1,003 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • European Wax Center (447)
  • Waxing the City (23)
  • Brazilian Wax by Andreia (18)
  • Sugaring NYC (20)
  • Brazilian Wax and Spa By Claudia (12)
  • Rio Body Wax (9)
  • Hello Sugar (15)
  • Other tracked chains

Top tracked chains by store count

  • 1 E European Wax Center logo European Wax Center 447
  • 2 W Waxing the City logo Waxing the City 23
  • 3 S Sugaring NYC 20
  • 4 B Brazilian Wax by Andreia logo Brazilian Wax by Andreia 18
  • 5 H Hello Sugar logo Hello Sugar 15
  • 6 B Brazilian Wax and Spa By Claudia 12
  • 7 R Rio Body Wax 9
  • 8 W Waxxpot logo Waxxpot 6
  • 9 T The Brow Boutique 5
  • 10 L L.A. Bikini 5
  • 11 T The Wax Strip 4
  • 12 L L'Occitane logo L'Occitane 4
  • 13 T The Naked Monkey 4
  • 14 S Skin Laundry 4
  • 15 G Glowbar 3
  • 16 D Depil Brazil Waxing Studio 3
  • 17 B Best Eyebrows Threading 3
  • 18 W Wax Me Too 3
  • 19 T The Screamin Peach logo The Screamin Peach 3
  • 20 B Brow Beauty 3
  • 21 W Waxology 3
  • 22 I iBrow Experts 3
  • 23 M Magical Waxing 3
  • 24 K Kahlo Threading 3
  • 25 E Eyebrow Land 2
  • 26 E Elegant Eyebrow Threading 2
  • 27 W World of Time 2
  • 28 G Garden Nail Bar 2
  • 29 B Brazilian Wax Spa 2
  • 30 T The Wax Factory 2
  • 31 I Idolize Brows & Beauty 2
  • 32 J J K Beauty Supply 2
  • 33 A Ana's Eyebrow Place 2
  • 34 D Doll Wax Salon 2
  • 35 L Luv Threading Studio 2
  • 36 N Neel Thredz Spa 2
  • 37 B Brazilian Beekini Wax 2
  • 38 S Salt Wax Society 2
  • 39 S Sassafras Salons 2
  • 40 T Thread Wax & Beyond 2
  • 41 N NS Threading 2
  • 42 S Southern Charm Waxing Co. 1
  • 43 C Crystal Beauty Bee 1
  • 44 B Brandy Marie Family & Aesthetic Care 1
  • 45 C Candee Skin 1
  • 46 O Orchid Salon 1
  • 47 M Mojave Glow 1
  • 48 P Pacific Cleaners 1
  • 49 M Madina 1
  • 50 B Bare Necessities logo Bare Necessities 1

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