Trends · data through September 2026

Personal Services in the United States

Iceflower tracks 4,056 stores from 3,644 personal service chains in the United States. The Wax Bar grew fastest over the last year, ahead of Best Foot Forward and Cobblestone Shoe Hospital.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,644
Tracked stores
4,056
Consumer panel
130M+

Growth ranking

Fastest-growing tracked personal service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Wax Bar and Best Foot Forward sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 The Wax Bar ▲2 +4.2%
2 Best Foot Forward ▲1 +1.9%
3 Cobblestone Shoe Hospital ▲2 +1.5%
4 Magical Waxing ▲4 +0.8%
5 Kahlo Threading ▲2 -0.5%
6 iBrow Experts ▲1 -1.2%
7 Houston Shoe Hospital ▲2 -1.6%
8 Austin Shoe Hospital ▲1 -2.0%
9 Premier Cuts ▼1 -6.6%
10 Waxed Salon ▲1 -6.8%
11 i Brow Bar Pinole ▲1 -7.3%
12 Midnite Sun & Cruise ▲1 -8.4%
13 Best Eyebrows Threading - -9.7%
14 The Wax Room - -12.5%
15 Depil Brazil Waxing Studio ▲2 -15.9%
  • Anastasia Beverly Hills Brow Studio at Nordstrom
  • The Naked Peach
  • Idolize Brows & Beauty
  • Advanced Anti-Aging & Weight Loss
  • The Screamin Peach
  • IMT North Scottsdale
  • iBrow Experts
  • Other tracked chains

Store footprint

Store map

4,056 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 44 of the 4,056 stores (1%); 3,399 of the 3,644 tracked chains have a single store here.

  • Anastasia Beverly Hills Brow Studio at Nordstrom (1)
  • The Naked Peach (2)
  • Idolize Brows & Beauty (2)
  • Advanced Anti-Aging & Weight Loss (1)
  • The Screamin Peach (4)
  • IMT North Scottsdale (1)
  • iBrow Experts (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 SEV Laser 14
  • 2 The Wax Room 10
  • 3 Depil Brazil Waxing Studio 7
  • 4 Premier Cuts 7
  • 5 The Only Facial 6
  • 6 Midnite Sun & Cruise 6
  • 7 Waxology 6
  • 8 Wax Me Too 5
  • 9 Simplicity Laser 4
  • 10 i Brow Bar Pinole 4
  • 11 The Naked Monkey 4
  • 12 The Wax Bar 4
  • 13 Houston Shoe Hospital 4
  • 14 Magical Waxing 4
  • 15 The Screamin Peach 4
  • 16 Satori Laser 4
  • 17 Waxed Salon 4
  • 18 Best Foot Forward 3
  • 19 Austin Shoe Hospital 3
  • 20 Natura 3
  • 21 J K Beauty Supply 3
  • 22 Naples Wax Center 3
  • 23 Cultura 3
  • 24 Skin by Lovely 3
  • 25 Cobblestone Shoe Hospital 3
  • 26 iBrow Experts 3
  • 27 The Beauty Clinic 3
  • 28 Kahlo Threading 3
  • 29 Best Eyebrows Threading 3
  • 30 Jessie Nails 3
  • 31 Eyebrow Land 2
  • 32 Candee Skin 2
  • 33 Salt Wax Society 2
  • 34 Faced The Facial Studio 2
  • 35 Habit 2
  • 36 Perfume Shop 2
  • 37 NS Threading 2
  • 38 The Skin Clinics 2
  • 39 Dazzle Nail Spa 2
  • 40 Advanced Laser & Skin Rejuvenation 2
  • 41 Spring Tailor 2
  • 42 Wild Kitty Waxing 2
  • 43 Salon Royale 2
  • 44 Nuli Studios 2
  • 45 Pretty Girls Get Waxed 2
  • 46 Solve Clinics 2
  • 47 Smooth 2
  • 48 Luv Threading Studio 2
  • 49 Brazilian Wax Spa 2
  • 50 Elegance Perfumes 2

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