Trends · data through August 2026

Personal Services in the United States

Iceflower tracks 1,046 stores from 416 personal services chains in the United States. Hello Sugar grew fastest over the last year, ahead of L'Occitane and Brow Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
416
Tracked stores
1,046
Consumer panel
130M+

Growth ranking

Fastest-growing tracked personal services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hello Sugar and L'Occitane sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hello Sugar logo Hello Sugar ▲1 +18.2%
2 L L'Occitane logo L'Occitane ▲4 +14.8%
3 B Brow Beauty ▲1 +10.4%
4 I iBrow Experts ▲3 +9.4%
5 G Glowbar - +8.3%
6 S Sugaring NYC - +8.1%
7 R Rio Body Wax ▲1 +6.8%
8 B Brazilian Wax by Andreia logo Brazilian Wax by Andreia - +5.9%
9 T The Screamin Peach logo The Screamin Peach ▲2 -2.4%
10 E European Wax Center logo European Wax Center - -3.8%
11 N Neel Thredz Spa - -7.0%
12 B Brazilian Wax and Spa By Claudia - -7.9%
13 B Best Eyebrows Threading - -8.3%
14 M Magical Waxing - -9.6%
15 T The Naked Monkey ▼1 -10.4%
  • European Wax Center
  • Waxing the City
  • Brazilian Wax by Andreia
  • Sugaring NYC
  • Brazilian Wax and Spa By Claudia
  • Rio Body Wax
  • Hello Sugar
  • Other tracked chains

Store footprint

Store map

1,046 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • European Wax Center (459)
  • Waxing the City (24)
  • Brazilian Wax by Andreia (19)
  • Sugaring NYC (22)
  • Brazilian Wax and Spa By Claudia (11)
  • Rio Body Wax (10)
  • Hello Sugar (15)
  • Other tracked chains

Top tracked chains by store count

  • 1 E European Wax Center logo European Wax Center 459
  • 2 W Waxing the City logo Waxing the City 24
  • 3 S Sugaring NYC 22
  • 4 B Brazilian Wax by Andreia logo Brazilian Wax by Andreia 19
  • 5 H Hello Sugar logo Hello Sugar 15
  • 6 B Brazilian Wax and Spa By Claudia 11
  • 7 R Rio Body Wax 10
  • 8 W Waxxpot logo Waxxpot 6
  • 9 S Skin Laundry 5
  • 10 L L.A. Bikini 5
  • 11 T The Brow Boutique 5
  • 12 L L'Occitane logo L'Occitane 4
  • 13 T The Wax Strip 4
  • 14 W Wax Me Too 4
  • 15 N Neel Thredz Spa 4
  • 16 T The Naked Monkey 4
  • 17 K Kahlo Threading 3
  • 18 S SOI Brow Threading Salons logo SOI Brow Threading Salons 3
  • 19 T The Screamin Peach logo The Screamin Peach 3
  • 20 B Brow Beauty 3
  • 21 B Best Eyebrows Threading 3
  • 22 W Waxology 3
  • 23 M Magical Waxing 3
  • 24 D Depil Brazil Waxing Studio 3
  • 25 I iBrow Experts 3
  • 26 G Glowbar 3
  • 27 A Ana's Eyebrow Place 2
  • 28 B Brazilian Beekini Wax 2
  • 29 L Luv Threading Studio 2
  • 30 J J K Beauty Supply 2
  • 31 E Elegance Perfumes 2
  • 32 E Eyebrow Land 2
  • 33 W World of Time 2
  • 34 T Thread Wax & Beyond 2
  • 35 B Brazilian Wax Spa 2
  • 36 E Elegant Eyebrow Threading 2
  • 37 M Magic Touch Cleaners 2
  • 38 S Salt Wax Society 2
  • 39 T The Wax Factory 2
  • 40 W Wild Kitty Waxing 2
  • 41 N NS Threading 2
  • 42 S Sassafras Salons 2
  • 43 D Doll Wax Salon 2
  • 44 G Garden Nail Bar 2
  • 45 I Idolize Brows & Beauty 2
  • 46 B Blossom Med Spa 1
  • 47 S Southern Charm Waxing Co. 1
  • 48 C Crystal Beauty Bee 1
  • 49 P Pacific Cleaners 1
  • 50 N Naples Wax Center 1

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