Growth
Taco Fiesta against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Fiesta's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Taco Fiesta locations across 8 US states. California, Alabama, and Florida hold 60% of them.
Tracked stores by state
- California 4
- Alabama 3
- Florida 2
- Texas 2
- Maryland 1
- Michigan 1
- Mississippi 1
- Virginia 1
Customer overlap
Who shops at Taco Fiesta
Tracked chains Taco Fiesta customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Paradise Fuel
100
Baldwin EMC
82
Gulf Coast Building Supply
62
Rising Dragon Chinese Restaurant
57
Alta Nails and Spa
52
Windmill Farms
47
Bird Dog Chicken Co.
47
Maw Maw's Country Market
46
Langston Animal Hospital
37
Big Country's
35
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