Growth
Rigoberto's Taco Shop against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rigoberto's Taco Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Rigoberto's Taco Shop locations across 5 US states. California, Oregon, and Arizona hold 82% of them.
Tracked stores by state
- California 5
- Oregon 3
- Arizona 1
- Nevada 1
- Texas 1
Customer overlap
Who shops at Rigoberto's Taco Shop
Tracked chains Rigoberto's Taco Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends